Customer-lifecycle paid social, Fixed Ops, acquisition and recruiting campaigns for franchise and independent dealers
This one is not illustrative. It was actually run on 2026-09-08, and you can reproduce it in about thirty seconds.
Asked "who should I hire to run facebook and instagram ads for my car dealership," ChatGPT Search did not name Dealer OMG or any other specific agency. It answered with categories instead — a freelance digital marketer, a specialized automotive marketing agency, and platforms like Upwork, Fiverr, or LinkedIn to find one — and dealeromg.com was not among the citations (zero citations returned).
Paste that same prompt in yourself and you will get your own version of this. That is the point — it is checkable, which is why it is the only thing on this page stated as fact about your business.
The format is the deliverable here, not the figures. These are made up.
The narrative section a client actually reads. Generated from the same numbers above.
Service took 31% of spend and returned 44% of attributed revenue. 612 appointments and 389 coupon claims, and the split underneath matters more than the total: 71% of those appointments came from owners who bought here and had not been back in fourteen months, not from conquest. That audience booked at $41 per appointment. Conquest sat at $94. Budget moved to the retention audience on the 12th, which is where most of the month-on-month gain came from.
208 trade-in offers requested, and 61% of them landed on the four models flagged short in inventory. Cost per offer fell to $28 from $46 because targeting narrowed to make, model and a 36 to 54 month ownership window rather than a wide in-market audience. 34 of those offers reached appraisal and 19 became acquisitions. The sedan side of the same campaign did not work and was switched off on the 20th.
47 applications against 68 in July. Frequency on the blue-collar grad audience hit 5.2 by the 18th, click-through halved over the last ten days of the month, and CPM barely moved, which is the signature of worn creative rather than a tighter auction. The same three assets have run since June. The sales-pro audience, on newer creative, held at 21 applications on a third of the budget, so this is not the labour market cooling.
Three new cuts per audience, shot on the lot with current staff, and a frequency cap at 3. Blue-collar grads and sales pros get separated into their own ad sets so one audience's fatigue stops dragging the other's cost per application. Same spend, and the number to judge it against is 65 applications. If the new creative is flat by the 15th the problem is the offer in the ad, not the ad, and that is a conversation with the GM rather than another round of edits.
Retention keeps August's share of service spend. The measurement gap is worth more than another test: appointments are counted the day they are booked, ROs are matched by hand at month end, so roughly eight days of repair orders land in the wrong month and conquest looks worse than it is. Pulling the DMS export into this report closes both on the same day, and then conquest gets judged on RO gross instead of appointment count.